Ponds White Beauty Advertisement
Ponds white beauty advertisement. According to the advertisement this cream gives a woman more than any other average cream. This advertisement attacks the natural beauty of women who are not white and uses their insecurities to sell their product. Ponds white beauty is advertised as giving you a radiant pinkish white glow pale white or pinkish white The famous Bollywood actors featured in the ad cause controversy as by taking part in this advertisement campaign they are encouraging their fans to associate lighter skin tones with power and happiness.
The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic. In advertising Ponds White Beauty Facial Foam and Ponds Body Lotion on television portrayed through ideas language advertisements and purpose. Many companies advertise for skin creams and products that claim to make women beautiful radiant glowing and as rejuvenated as they were at the age of 17.
The commercials use. The advertisement made by the cosmetic company Ponds White Beauty entitled Ponds White Beauty India Episode 1 depicts the story of a colored womans quest to win a white mans affection who is most likely. Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone.
Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies. To give you some background on this advertisement it begins with a beautiful Indian woman with very delicate features parting ways with a white man who has very masculine features in what appears to be an airport. All other creams make our skin shine and glow but this cream is special.
Who is Ponds White Beauty - Pakoda AD Girl Model Cast Name 2020 Reviewed by TVADGirl team on July 11 2020 Rating. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful. Beautiful in this advertisement are women who have white skin and use.
It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles. While this ad may seem unproblematic to some viewers it can be extremely offensive to others. The Ponds advertisement for their White Beauty makes it clear that the lack of whiteness is a feature that needs to be corrected.
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